Style is about only YOU

Astrid styled in maxmara coat

Say yes to style and you are saying yes to you. Letting go of fashion trends is nothing short from liberating. Finding your style is not an easy process and it can take years. However, when you find it, it’ll give you confidence and happiness. In today’s blog I want to share 3 reasons why you should choose a signature style over fashion trends. 

Astrid in hiking outfit

Style is about YOU, not about trends

There’s a difference between fashion and style. Fashion is what you’re offered four times a year by designers. It’s all about “me too”. The industry wants you to buy that IT-bag or to get the shoes that are all over social media.

Have you ever opened up your instagram app to find that almost everyone coincidentally posting about the same Mach & Mach shoes or the YSL Icare tote bag. That’s the “me too” phenomenon of fashion. Brands want you to think that you need those items to be on trend, to be included, to be someone. 

Style is about “only you”. It’s an expression of who you are as a person. It’s what you choose from the fashion offered to you. Style brings garments to life, it’s about the attitude  and soul you bring. 

Once you shift your mindset from fashion to style, everything changes. Your purchasing decisions are no longer driven by trends but by you as an individual and how you want to position yourself into the world. 

Style is timeless and classy

Karl Lagerfeld once said that trendy is the last stage before tacky. When you break free from the chains that are this season’s or year’s trends, you make room for timeless elegance. You will make more conscious decisions about what you need and what you don’t. When adding a new piece of clothing to your wardrobe, you’ll reflect on how that garment fits into your overall story. Does it match your style and therefore the other pieces in your wardrobe? 

Inspired by the story you want to tell the world, your wardrobe will become more cohesive. As a result, more pieces will fit together increasing the number of outfits you can create. Moreover, since each piece reflects your personality, it’ll become less likely that you find yourself with nothing to wear. 

When you have a wardrobe filled with pieces that reflect your personality, fit your body type, are easy to match together and are timeless. You will start to feel more happy and confident.  

Astrid wearing the perfectly style winter camel outfit
Astrid in a white summer dress

Style is putting quality over quantity

That’s correct! Style is not about how many clothes you have or whether you have those trendy pieces that are plastered all over social media. Style is about having clothes that are an expression of your personality. 

Since your personality doesn’t change every season, you won’t need a lot of clothes. When your wardrobe pivots around who you are, you open yourself up for more timeless, conscious purchasing decisions. You will be able to choose more high quality pieces that add value to your wardrobe as a whole. 

In the end you will own less clothes, but what you’ll own will be of higher quality, with a timeless aesthetic. 

There you have them: three reasons why you should shift your mindset from fashionable to stylish. Fashion is about following what’s offered, it focusing on fitting in. Style is about creating and telling your own story. As you choose items that reflect your soul and personality, you will naturally buy less. Yet what you’ll buy will be more timeless, enabling you to invest in more high quality pieces. 

Fashion is offered to you every season by designers, it focuses on "me too". Style on the other hand is about creating and telling your story by choosing items that reflect your soul!


What do you think?